Radio is a one among that strongest way to reach a product to a customer. Once you identify the strength of the radio ad you will not be looking for another way for marketing. Millions of people tune into radio programs. As per statistics, radio has more listeners than TV as all the age group listens to radio than TV. If you give some importance of the radio campaign you will be able to make the campaign successful.
The first thing you need to do is to understand the number of audiences each station has. When you get the understanding of it, make sure that your commercial has got the correct frequency to reach the audiences. Decide on how many times you want to play your ad and get a plan which gives you the required frequency.
A well-written commercial is the half work done. You need to play the commercial in such a way that everybody understands it and listens to it. Try to give the information about the product. However, too much information will not do well for the product. Rather than creating an ad with high technology and difficult wordings, try to be simple and natural. If your ad is simple it will be easy for the audience to remember it easily.