A success of a radio ad depends on the number of people hear it. But how can you know that you have got enough for the people to listen? There was a time when radio was a hero for many people. That was the golden era of radio. Now a day, competition is on a higher level that you need to attract more people. If you have got an ad which is so direct to the product, people will not be going to buy that product. Instead, if you create an ad in a humorous way, it is a promise that it is going to be in the heart of people for quite some time. If you do not agree to check with the advertisers, they will show you the figure which has risen up after showing the ad in an indirect way.
Many advertisers prefer to use their voices rather than a rented one. The reason being people will believe genuine voice than a professional announcer. Genuine people and voice are hard to be ignored and they can have a good connection with the person who is listening to the ad. When you are planning to give an advertisement using your voice, you must keep certain things in mind. When you are giving the advertisement, good criticisms will come.
However, keep an ear aside for the bad criticism as well, which will be coming from your friends and your family. They are your correct critics. When speaking about the advertisement on the radio, make sure not to use phrases which have been used several times. If you use it, you might not be getting the results you want. While reading the ad, do not make the people feel that you are reading from a book. Use different tones that can attract the listeners. It is not an easy task to make the people glued to the radio ad, but if you can that means you have achieved success.