An ad gets a completion when it the written things are put into action and then formation. An ad creator first, pens down the first thing that comes to their mind when they think about a product which they need to do an advertisement. You cannot simply write down anything and then take it to another level. Of course, like said before the first thing that comes to mind is important, however, how an ad person takes it to a next level is the question.

There are some major points one need to think about before writing a script for an ad. The first and the foremost thing is the timing of the ad. Some ads may be for 30 seconds while some get a good one minute for showing their ad. When you get the idea of the time allocated to the ad, you can start writing the script according to it.

The first few seconds of the ad is important as those are the seconds which make the audience glued to their chair. In that few seconds, you should give an idea about what item are you advertising for. In a radio ad, people cannot see you; it is your voice that connects you with the audience. Try to come up with some style which can attract the audience. Writing for a 60-second ad is not that easy. You will have to write the ad in such a way that you should be able to tell the entire story in those 60 seconds.

Your product knowledge will be tested when you write an ad. So it is important to do a research on the item you are going to write an ad. Every ad has got some target customers. For example, if you are writing an ad for an energy drink, the script should target the age group of 20-40 years. With these simple steps, you can create a good ad script.

Read Also: TCU “Difference” Radio Ads.