When you start writing a radio ad script you need to first that of that factor, which is going to make your script different from other scripts. You can add rhymes and a catchy word which can reach the audience without any fail. Before you start writing a script, do a well-versed research on the product and think about the situation that happens in the life of common people.
Give those situations a touch of comedy or romance and try to enhance the situation and pen it down. When you write the script, it should connect with the audience. If you have a clear understanding of the product, it will not be difficult for you to put that product in a situation which people like. Your script should have those target customers in mind, who are going to be the customers of the product.
If you are looking for a format for radio ad script, then you should understand that there is no written format for a radio ad. You will get the thread for your script from the people themselves if you put in some effort to get a story. It will be a testing for your writing skill as well. When you write the script, make sure that you use simple language rather than difficult one as people prefers that ad which connects with them directly.
If you use difficult words and high standard words, people will not give much importance to the ad and it might adversely affect the product. The success and failure of the product completely rely on the advertisement. Effective ad writing includes proper research, marketing, and proper execution. You should give importance to each word that you pen down. Make sure that you connect with people with the situations that happen in their life.
Effective script writing is not a herculean task. With proper knowledge and hard work, one can write a good script.