Search Engine Optimization
What is the Search First SEO process?
Search Engine Optimization, or SEO, has a little voodoo associated with it. What exactly is it? More importantly, how can it help your business grow? Let’s go through it all…An example of how SEO works.
Let’s say you run a landscaping business in Fairfax, VA. A consumer or prospective new client may very well go to Google and type in “landscaping company in Fairfax.” You’ll want your Web site to show up – right at the top! If the person who did that search sees your Web site, they are likely to become a customer.
At Search First Internet Marketing, we’ll help you get your Web site found, so that you have an opportunity to GET NEW CUSTOMERS. After all, isn’t that what it’s all about?
By following a very detailed and deliberate process, we’ll analyze your Web site and then optimize each page, so that they will be likely to show up in the search engine results.How our Optimization Process WorksKeyword Research – We can help your Web site show up in the search engines when specified words are searched on. First, we need to decide what words those are. We use sophisticated tools to identify which words will deliver the best visitors to your Web site.Web Site Optimization Plan – We will comb over your Web site and find any and all areas that need to be improved for the search engines. We will provide a detailed Site Optimization Plan that will lay out, step by step, changes need to get your site found online.Site Optimization Implementation –
If you do no have a technical expertise to make the change the optimization changes yourself, Search First will do it for you.Content Building – We may find that your site does not have the necessary content to rank in the search engines. We will write brand new pages for your Web site for you. Each page will be optimized for the search engines based on keywords that are profitable.Link Building – One of the most important aspects of SEO is building high quality inbound links to your site. Search First will develop and execute a link building campaign that will grow your backlinks, which will help you rank higher! To build backlinks, we’ll use many techniques:
Niche directory listings
Forums and blogs
SEO optimized articles
Optimized press releases
Many more white-hat techniquesSite Submission – Search First will help submit your site to the search engines. We will do this by manual submission and by creating an XML sitemap. This will ensure that the search engines can easily crawl and index your site.Analysis – We will drop analytics on your Web site so that we can capture all kinds of marketing data. What keywords were used to find your site? which search engines are sending you traffic? how much traffic? What are the best and the worst page? And on and on. From this, we can make decisions that will help improve your web site performance.Ongoing Consulting – SEO is not a one time engagement. Because a search engine, not to mention industry competition, is ever-changing, we’ll work with you for the long term. We spend hours each month polishing your site and helping you reach higher and higher rankings.
Search Engine Optimization is a complicated process. We’ll do the work for you so you can focus on the important thing…growing your business.Free Website EvaluationWant to know if your Web site is optimized for search engines? Just contact us and we’ll tell you how you’re doin. At Search First, we do it the RIGHT way: A real person- a search engine expert -will examine your site and provide you with a document outlining what you’re doing…BlogThese are the kinds of questions Search First takes very seriously. When we embark on a new campaign, we look at the entire business. What are the goals? Where will you be a year from now?News & EventsI’ll be joining up with PRWeb to present a full day workshop on marketing best practices, search engine optimization and how to effectively use a news release. Don’t miss this!Free website Evaluation and customized proposal to Grow Your Business.