Radio Ads that Work Archive

A success of a radio ad depends on the number of people hear it. But how can you know that you have got enough for the people to listen? There was a time when radio was a hero for many people. That was the golden era of radio. Now a day, competition is on a higher level that you need to attract more people. If you have got an ad which is so direct to the product, people will not be going to buy that product. Instead, if you create an ad in a humorous way, it is a promise that it is going to be in the heart of people for quite some time. If you do not agree to check with the advertisers, they will show you the figure which has risen up after showing the ad in an indirect way.

Many advertisers prefer to use their voices rather than a rented one. The reason being people will believe genuine voice than a professional announcer. Genuine people and voice are hard to be ignored and they can have a good connection with the person who is listening to the ad. When you are planning to give an advertisement using your voice, you must keep certain things in mind. When you are giving the advertisement, good criticisms will come.

However, keep an ear aside for the bad criticism as well, which will be coming from your friends and your family. They are your correct critics. When speaking about the advertisement on the radio, make sure not to use phrases which have been used several times. If you use it, you might not be getting the results you want. While reading the ad, do not make the people feel that you are reading from a book. Use different tones that can attract the listeners. It is not an easy task to make the people glued to the radio ad, but if you can that means you have achieved success.

Read Also: 30 Second Ad – Tips For Creating Brilliant Ones.


When creativity meets strategy that is the best advertisement a product can get. When you do a brainstorming session you will get different ideas about how to make the radio ad successful. The motive of the ad should be attracting the people towards the product and make them buy. But can you simply give an ad and expect the people to buy it? The answer is no, you will have to put some thoughts and hard work into the making of the ad to get a good response.

The message of the ad should reach the people without much effort. When you plan to give an ad about some product whose variations are already there in the market, make sure that your product does not come under their group. Avoid it by adding some creativity which can make the crowd remember about the product.

There are places where emotions can attract the people rather than logic. If you are able to find out a way to create a radio ad which has emotions such as mother-baby, family togetherness etc, there is no doubt that the audience will also be able to connect that emotion which you are showcasing. Have ever thought that reading a sentence with a comma can entirely change the meaning of it?

Like the same way when you read a sentence, use different tones which can make the people understand about it. It does not mean that you need to add words which are so hard for the people to digest. Simple ways are always welcomed by the audience rather than difficult ways. The success of the radio ad is in the opening sentence. If the starting of the ad is liked by the audience, then it is sure that they are going to hear the entire ad.

If you start the ad with a low energy, you should expect low response too. Your ad should be in such a way that people should feel that, yes, this is what was exactly looking for. Remember that the 60 seconds you get for your ad, decides about your advertising future.

Read Also: How To Make A Radio Campaign Successful.